作为以产品销售为主要经营活动的保险公司,谁都希望拥有一支深刻了解客户、具有敏锐的市场洞察力、强大展业冲击力、良性团队协作能力,并能够做到不达目的不罢休地跟踪客户的销售团队。当前,许多保险公司的基层主管都在抱怨好的营销人员难招,而营销人员却抱怨保险业务不好做,到底是哪里出了错?业内资深人士认为,错就错在主管们缺少一个选择和培养营销人员的职业标准,营销人员则缺少提升自己素质的要求。 As an insurance company that takes product sales as its main business activity, everyone wants to have a deep understanding of customers, keen market insight, strong exhibition industry impact, good teamwork ability, and be able to do not stop to track Customer’s sales team. At present, many grassroots supervisors of insurance companies are complaining about the hard marketers of good marketers, while marketers complain that the insurance business is not doing well. In the end, what went wrong? Insiders believe that the mistake is in the absence of a supervisor’s choice And develop professional standards for marketers, marketers lack the requirements to improve their qualifications.