商业空间的卖场是让产品实现商品价值的最终环节,是前期大量工作的最终价值体现,卖场空间的设计在产品营销中占有重要的地位。本文以E·LAND公司旗下几个品牌卖场设计为研究对象,阐述了卖场设计在产品营销中所体现的重要作用,并对其中的关键性设计手法进行了总结。 Commercial space is to allow the product to achieve the final value of the product link, is the final value of a lot of work is reflected in the design of store space in product marketing occupies an important position. In this paper, the design of several brand stores of E · LAND Company is taken as the research object. The article expounds the important function of store design in product marketing and summarizes the key design methods.