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去年,距离中秋节还有一个月,南宁市古城路沿街的月饼销售摊点摆得满满当当,几乎占完整条街。时隔一年,距离中秋节还有不到一个星期,往年古城路满街的月饼摊点没有了,只剩下几个固定的铺面还在经营,销售明显减少。为何会出现如此大的反差?这背后折射出怎样的深意?对此,记者进行了走访调查———平价月饼逆袭走俏往年,高价月饼占据市场主要地位,平价月饼只能沦为配角。而今年,平价月饼逆袭走俏,不少原本锁定高端路线的商家也走起了亲民路线。
Last year, a month away from the Mid-Autumn Festival, the ancient city of Nanning along the streets of moon cakes selling stalls brimmed, accounting for almost the entire street. A year later, there is less than a week from the Mid-Autumn Festival, the old city in previous years, street full moon cake stalls, leaving only a few fixed shop is still operating, sales decreased significantly. Why such a big contrast? Reflect this what is the meaning behind? In response, the reporter visited the survey --- popular moon cake counter-popular in previous years, high-priced moon cake occupy the main market position, cheap moon cake can only be reduced to a supporting role. This year, cheap mooncake counterattack popular, many of the original lock the high-end line of the business also took the People-First route.