论文部分内容阅读
随着互联网信息化的飞速发展,媒介载体形式以由传统的图文格式全面向视频格式转变。视频作为目前互联网最受欢迎的媒体,拥有易于接受、表现力强等多方面的特点,对教育、管理、宣传、生活等各方面都起着深远的影响。高校官方的流媒体视频网络平台的建立对高校宣传工作和校园文化氛围的营造具有重要意义。
With the rapid development of information technology in the Internet, the form of media carrier has shifted from the traditional graphic format to the video format. As the most popular media on the Internet at present, video has many characteristics such as being easy to accept and strong in performance, and has a profound impact on education, management, publicity and living. The establishment of an official streaming media video platform in colleges and universities is of great significance to the propaganda work of universities and the creation of campus culture atmosphere.