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2010年上海市互联网站的广告经营额不过1537.9万元,而到2013年,这一数字已增长至39.8亿元。互联网广告业规模的剧增,带来了市场规范度等问题。因此,加强互联网广告执法,及时有效查处违法互联网广告案件,是新时期工商部门的工作重点,而查案的第一要务就是发现互联网违法广告的线索。作为工商执法第一线的基层工商所、检查支队,在茫茫如海的互联网站中,如何快速有效地发现违法广告线索,是办案的关键所在。笔者根据近年上海查处互联网广告案件的实践经验,归纳出相关的一些方法:
In 2010, the advertising revenue of the Shanghai Internet site was only 15.379 million yuan. By 2013, this figure had increased to 3.98 billion yuan. The dramatic increase in the size of the Internet advertising industry has brought issues such as market regulation. Therefore, strengthening the law enforcement of Internet advertisements and timely and effectively investigating illegal Internet advertising cases are the focuses of the business sector in the new era. The most important task in the investigation is to find clues on Internet illegal advertising. As the grass-roots industrial and commercial branch of industrial and commercial law enforcement front line, check the detachment, in the vast sea of Internet sites, how to quickly and effectively find illegal advertising clues, is the key to handling cases. According to Shanghai in recent years, the prosecution of Internet advertising cases of practical experience, summed up some related methods: