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文章主要探讨乳制品企业市场营销绩效评价,通过运用DEA模型、Malmquist指数模型对我国乳制品上市公司营销绩效进行评价研究。
The article mainly discusses the marketing performance evaluation of dairy companies. By using DEA model and Malmquist index model, this paper evaluates the marketing performance of dairy companies in China.