《兰台世界》2006年第1期吴双的文章指出,档案展览不仅需要好的选题、好的内容等﹃内功﹄,更需要精心的策划,新奇的宣传策略等﹃外功﹄,内外兼修才能给观众留下深刻印象。一、以观众为中心,细分群体。这种做法,由于更有针对性,可以更准确地把握不同群体的特点、心理和需求,因而 According to Wu Shuang’s article in “Lantai World,” No. 1, 2006, the article pointed out that archival exhibitions not only need good topics and good content, but also require elaborate planning and novel promotional strategies. Repair can impress the audience. First, the audience as the center, sub-groups. This approach, due to its more pertinence, can more accurately grasp the characteristics, psychology and needs of different groups and therefore