外资零售商的先发优势正在消失。1995年至2000年,家乐福、沃尔玛等外资零售商在中国市场进行第一轮跑马圈地。凭借世界500强的光环和地方政府招商引资的需求,外资大卖场以非常低廉的租金抢占了城市核心商圈的优质网点。然而十多年之后,首批门店的房租陆续到期,如今租金已经比当年翻了数倍。 The starting advantage of foreign retailers is disappearing. From 1995 to 2000, foreign retailers such as Carrefour and Wal-Mart started their first round of stakes in the Chinese market. With the aura of the world’s top 500 and the demands of local governments for investment attraction, foreign supermarkets seize the high-quality outlets of the city’s core business districts with very low rent. However, more than a decade later, the rent of the first batch of stores expired one after another, and now the rent has been several times more than the current year.