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营销已经走到瓶颈,电影亦是如此。从友情赞助到字幕鸣谢,从贴片广告到品牌嵌入,从形象授权到衍生品的开发,好莱坞在商业利益的驱动
Marketing has come to the bottleneck, the movie is also true. From friendship sponsorships to subtitling credits, from placement ads to brand embedding, from image licensing to the development of derivatives, Hollywood’s drive to business interests