企业是如何看待它们的顾客的，也就决定了企业会如何对待它们的顾客，决定了企业会如何处理与顾客之间的关系，从而确定了企业与顾客之间一切活动的导向。客户对企业来说意味着什么，尽管人人心知肚明，尽管“顾客是上帝”、“顾客第一”、“服务第一”等类似的口号被众多的企 How businesses perceive their customers determines the way the business treats their customers, deciding how the business will handle the relationship with the customer, and thus determining the direction of everything between the business and the customer. What customers mean to the business, though everyone knows it well, though similar slogans such as “customer is God”, “customer first”, “service first”