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互联网发展到今天,传统媒体的传播格局在渐渐发生着变化,最直接的方式就是各类传统媒体无一例外地开辟了网络媒体阵地。从最早的网页到后来的网络专区,而今的网络社区、网站、网络电视台……传统媒体一直没有停止探究互联网媒体发展模式的脚步。然后,在这整个过程中,所有的传统媒体,尤其是以音视频见长的广电系网络媒体,似乎都被网络媒体的发展方向所困扰,探索之路,可谓步步惊心。在新篮网和浙江网络广播电视台建设的三年里,我也一直在思考,广电系网络媒体如何走出自己的发展之路呢?我认为首
Nowadays, with the development of the Internet, the transmission of traditional media is gradually changing. The most direct way is that all kinds of traditional media have opened up an online media position without exception. From the earliest web pages to later web sites, today’s online communities, websites and Internet TV stations ... have not stopped exploring the development mode of Internet media. Then, during this whole process, all the traditional media, especially those broadcasting and TV network media that are well-known for their audio and video, seem to have been plagued by the direction of the development of online media. The way of exploration is rather alarming. In the three years since the construction of the New Nets and Zhejiang Network Radio and Television, I have also been thinking about how the network media of the Department of Radio and Television can get out of their own development.