在互联网迅猛发展和汽车日益普及的今天,移动收听、车载收听已取代收音机收听正成为人们收听广播的主要方式,传统广播的那种大版块、长时段的节目形态已经很难适应新的收听方式。众多的传统广播,尤其是地方城市广播因为抱残守缺、因循守旧、缺乏创新正陷入被新兴互联网广播和车载广播打败的困境。面对困境,金华交通音乐广播积极主动运用互联网思维,使用“碎片化”策略对原有节 With the rapid development of the Internet and the increasing popularity of cars, mobile listening and in-car listening have replaced radio receivers to become the main mode of people’s listening to radio. The large format of traditional broadcasting has made it difficult for long-time programs to adapt to new listening modes . Numerous traditional broadcasts, especially local city broadcasts, are clinging to the old world and lack of innovation are falling into the predicament of being defeated by emerging internet radio and car radio. Faced with the dilemma, Jinhua Traffic Music Broadcasting proactively uses Internet thinking and uses the “fragmentation” strategy on the original section