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在互联网上储存有海量的数据,而为了能够有效的管理与应用这些数据,人们开始研究和推广应用数据挖掘技术,尤其是在网络营销蓬勃发展的条件下,为了能够捕捉更好的商机,那就必须对大量的业务数据进行有效的管理与使用,而此时WEB数据挖掘技术便成为网络营销发展的迫切需求。在本文研究中笔者将详细常熟网络营销的概述以及WEB数据挖掘技术的定义及基本类型,探讨分析关于在网络营销中WEB数据挖掘的应用技术,然后就WEB数据挖掘技术在网络营销中的使用方法提出几点拙见。
In order to be able to effectively manage and apply these data, people began to research and promote the application of data mining technology, especially in the conditions of the vigorous development of network marketing, in order to be able to capture better business opportunities, that is, It is necessary to effectively manage and use a large amount of business data. At this moment, WEB data mining technology has become an urgent demand for the development of network marketing. In this paper, I will detail the Internet marketing in Changshu Overview and WEB data mining technology definition and basic types, to explore the analysis of Web data mining in the network marketing technology, and then WEB data mining technology in the use of network marketing Proposed humble opinion.