人们总是在游戏的参与和互动中获得快乐,如果品牌传播能使人们在收获信息的同时收获快乐,它就不仅使消费者消除了接收信息的心理戒备,而且能使他们主动索取品牌信息并参与品牌传播,赢得快乐的传播体验甚至是消费体验。我想这就是“游戏时代”品牌传播的主旨,即快乐的品牌传播。快乐的品牌传播如以下几种方 People are always happy in the participation and interaction of games. If brand communication enables people to gain information while harvesting happiness, it not only enables consumers to eliminate the mental alertness of receiving information, but also enables them to actively request brand information. Participate in brand communication and win a happy communication experience or even a consumer experience. I think this is the main thrust of the “game era” brand communication, that is, happy brand communication. Happy brand communication is as follows