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作为美国时尚秀开创性的尝试，12年前，知名女性内衣品牌维多利亚的秘密(Victoria’s Secret)开创性地与电视、网络等媒体合作，在美国国内推出电视时尚秀，并且每年举办一次。这个世界顶级时尚内衣秀汇集了世界顶级的supermodels, 小恶魔、锡兵人、复古宫廷风和降世天使等造型层出不穷。
2005年12月6日晚，美国CBS电视台播出该时尚秀的十周年庆典，现场所散发的热辣魅力更是让人难以抗拒……
(After the tenth anniversary of the Victoria’s Secret Fashion Show)
Models: So much fun. So much energy. It’s just perfect.
You are so much fuuuun. Thank you guys.
Couldn’t be better. It was everything beyond beautiful, perfect, amazing! (blows a kiss) I loved it.
Today is a special occasion. It is the tenth anniversary of the Victoria’s Secret Fashion Show. It started off being a small show, but now its been watched by more than two billion people.
ED Razek (Chief Marketing Officer, Victoria’s Secret): The first show was rough 2)in terms of fashion: the hair, the make-up, the number of models that we got. We really didn’t have a 3)clue what we were doing. I mean, it was, like, “Hey, kids! Let’s put on a play.”
Mitro Mitro (EVP Public Relations, Victoria’s Secret): This was the first time, really, that 4)catalogue and the stores came to life.
ED Razek: The show got worldwide press, they called it “The 5)Lingerie Event of the Century.”
Mitro: And we were thinking of ways to make the show bigger and better, so we came up with 6)the million dollar bra.
Every year we’ve had a major supermodel, and a major fantasy bra.
It was really between 1996 and ’98 ,that the show started to take on a life of its own. So, we started to look for ways to expand the audience.
And what better way to do it, than with the Internet? In 1999 Victoria’s Secret was the first ever fashion show to go live, on-line around the world.
Woman A: Live cyber-fashion, 7)reportedly the biggest Internet event, ever.
Razek: It was the most visited web-cast of any kind in history.
Mitro: So many people logged on that it crashed the web.
Razek: We’d 8)essentially turned the web to 9)sludge.
Woman B: They’re 10)simulcasting it in Times Square, so you can just stick your head out the window and see what the buzz is like. It’s 11)fabulous!
That’s what I call stopping traffic. The 2000 show was also broadcast on-line. That year we went to the 12)Cannes Film Festival in France. Victoria’s Secret raised more than $3.5 million that year for an AIDS 13)charity.
Woman C: The lingerie giant is drawing more attention than some big name movie studios. Even the models themselves are being photographed more than some of the Hollywood superstars.
Mitro: It was no longer about the film festival. It was, “How are we gonna get in to see the Victoria’s Secret Show?”
Razek: The US Treasury Secretary said, billions of dollars were lost in American 14)productivity during the time that that show was on.
If we could draw 1.2 million people into a web-cast, then I thought certainly we could draw them to a television set. We began to understand the show had to be a lot more than just the girls walking down the runway.
Model: Victoria’s Secret is not really a fashion show, it’s more like a show. So it’s fun to go, and like, you’re always gonna wear some 15)funky outfits, you know, like, that you’d never be wearing in real life. You know, this what is like; it’s more like a 16)cabaret experience, it’s like a Broadway show, or something.
Mitro: And every year they say to us, “What are you gonna do next year?” Like, this was over the top. How could you possibly come back and do something bigger? And we do.
（维多利亚的秘密内衣秀十周年庆典之后）
众模特：真好玩，活力无限。这简直就是完美。
你们实在是太……太好玩了！谢谢大家。
再好不过了。完美得不可能更完美了！（飞吻）我爱它！
今天是一个特别的时刻——维多利亚的秘密内衣秀十周年。从开始的一个小小的时装秀，发展到现在已有超过20亿的人收看了。
E·D·拉锡克（维多利亚的秘密市场总监）：论时尚元素，如发型、化妆和我们的模特人数，第一场内衣秀真的很粗糙。当时我们真的对所做的事情毫无头绪。我的意思是，当时就像“嘿，孩子们，我们就这样办一场时装表演吧”这么幼稚。
莫妮卡·米曹 （维多利亚的秘密公共关系执行副总裁）：那真的是第一次，使宣传册和商店生机盎然。
拉锡克：那场内衣秀得到了全球媒体的关注。他们称之为“内衣世纪盛事”。
米曹：后来我们想把这秀扩大规模搞得更出色，于是想出了“百万内衣”这个点子。
每年我们都会邀请一位超模挑大梁，穿着一套主打的“梦幻内衣”。
在1996至98年间，内衣秀才真正开始突显其特色，我们便开始想方设法扩大观众群体。
有什么比互联网更好的方法呢？1999年的内衣秀是第一场进行全球网络直播的时尚秀。
女士甲：网络时尚直播，据报道说是最盛大的网络盛事。
拉锡克：在当时，那次是史上网络直播中最多人访问的一次了。
米曹：好多人登录我们的网站，差点把网搞垮了。
拉锡克：我们基本上把网络拖垮了。
女士乙：节目在时代广场同步直播，你大可以把头伸出窗外，看看热闹。太棒了！
那就是我所谓的交通瘫痪。2000年的内衣秀也有在网上直播。那年我们的内衣秀在法国的戛纳电影节上举行；维多利亚的秘密为一个艾滋病慈善团体筹得了超过350万美元。
女士丙：与一些著名电影公司相比，这个内衣巨头获得了更多的关注。模特儿们被拍照的次数甚至比某些好莱坞巨星还多。
米曹：这已不是是否热衷于电影节的问题了。大家关注的是，“怎样才能挤进场去看维多利亚的秘密内衣秀？”
拉锡克:美国财政部长说，每次开秀，美国就会损失数十亿美元的生产力。
我们既然能吸引120万人观看网络直播，那我想我们一定能够吸引他们坐到电视机前。我们开始明白，内衣秀不应该只是姑娘们走走台而已。
模特：维多利亚的秘密内衣秀其实并不是一场时尚秀，它更像一场表演。能参与其中很有趣，譬如说，你总是会穿一些你从来都不会在现实生活中穿的古怪服装。你知道，就是这样，那感觉更像是一场歌舞表演，或者一场百老汇表演什么的。
米曹：每年他们都会对我们说：“你们明年打算怎样？”就是说，这次已经非凡至极了，你们还可能卷土重来，做得更盛大吗？然而我们都做到了。
翻译：黄嘉亮
2005年12月6日晚，美国CBS电视台播出该时尚秀的十周年庆典，现场所散发的热辣魅力更是让人难以抗拒……
(After the tenth anniversary of the Victoria’s Secret Fashion Show)
Models: So much fun. So much energy. It’s just perfect.
You are so much fuuuun. Thank you guys.
Couldn’t be better. It was everything beyond beautiful, perfect, amazing! (blows a kiss) I loved it.
Today is a special occasion. It is the tenth anniversary of the Victoria’s Secret Fashion Show. It started off being a small show, but now its been watched by more than two billion people.
ED Razek (Chief Marketing Officer, Victoria’s Secret): The first show was rough 2)in terms of fashion: the hair, the make-up, the number of models that we got. We really didn’t have a 3)clue what we were doing. I mean, it was, like, “Hey, kids! Let’s put on a play.”
Mitro Mitro (EVP Public Relations, Victoria’s Secret): This was the first time, really, that 4)catalogue and the stores came to life.
ED Razek: The show got worldwide press, they called it “The 5)Lingerie Event of the Century.”
Mitro: And we were thinking of ways to make the show bigger and better, so we came up with 6)the million dollar bra.
Every year we’ve had a major supermodel, and a major fantasy bra.
It was really between 1996 and ’98 ,that the show started to take on a life of its own. So, we started to look for ways to expand the audience.
And what better way to do it, than with the Internet? In 1999 Victoria’s Secret was the first ever fashion show to go live, on-line around the world.
Woman A: Live cyber-fashion, 7)reportedly the biggest Internet event, ever.
Razek: It was the most visited web-cast of any kind in history.
Mitro: So many people logged on that it crashed the web.
Razek: We’d 8)essentially turned the web to 9)sludge.
Woman B: They’re 10)simulcasting it in Times Square, so you can just stick your head out the window and see what the buzz is like. It’s 11)fabulous!
That’s what I call stopping traffic. The 2000 show was also broadcast on-line. That year we went to the 12)Cannes Film Festival in France. Victoria’s Secret raised more than $3.5 million that year for an AIDS 13)charity.
Woman C: The lingerie giant is drawing more attention than some big name movie studios. Even the models themselves are being photographed more than some of the Hollywood superstars.
Mitro: It was no longer about the film festival. It was, “How are we gonna get in to see the Victoria’s Secret Show?”
Razek: The US Treasury Secretary said, billions of dollars were lost in American 14)productivity during the time that that show was on.
If we could draw 1.2 million people into a web-cast, then I thought certainly we could draw them to a television set. We began to understand the show had to be a lot more than just the girls walking down the runway.
Model: Victoria’s Secret is not really a fashion show, it’s more like a show. So it’s fun to go, and like, you’re always gonna wear some 15)funky outfits, you know, like, that you’d never be wearing in real life. You know, this what is like; it’s more like a 16)cabaret experience, it’s like a Broadway show, or something.
Mitro: And every year they say to us, “What are you gonna do next year?” Like, this was over the top. How could you possibly come back and do something bigger? And we do.
（维多利亚的秘密内衣秀十周年庆典之后）
众模特：真好玩，活力无限。这简直就是完美。
你们实在是太……太好玩了！谢谢大家。
再好不过了。完美得不可能更完美了！（飞吻）我爱它！
今天是一个特别的时刻——维多利亚的秘密内衣秀十周年。从开始的一个小小的时装秀，发展到现在已有超过20亿的人收看了。
E·D·拉锡克（维多利亚的秘密市场总监）：论时尚元素，如发型、化妆和我们的模特人数，第一场内衣秀真的很粗糙。当时我们真的对所做的事情毫无头绪。我的意思是，当时就像“嘿，孩子们，我们就这样办一场时装表演吧”这么幼稚。
莫妮卡·米曹 （维多利亚的秘密公共关系执行副总裁）：那真的是第一次，使宣传册和商店生机盎然。
拉锡克：那场内衣秀得到了全球媒体的关注。他们称之为“内衣世纪盛事”。
米曹：后来我们想把这秀扩大规模搞得更出色，于是想出了“百万内衣”这个点子。
每年我们都会邀请一位超模挑大梁，穿着一套主打的“梦幻内衣”。
在1996至98年间，内衣秀才真正开始突显其特色，我们便开始想方设法扩大观众群体。
有什么比互联网更好的方法呢？1999年的内衣秀是第一场进行全球网络直播的时尚秀。
女士甲：网络时尚直播，据报道说是最盛大的网络盛事。
拉锡克：在当时，那次是史上网络直播中最多人访问的一次了。
米曹：好多人登录我们的网站，差点把网搞垮了。
拉锡克：我们基本上把网络拖垮了。
女士乙：节目在时代广场同步直播，你大可以把头伸出窗外，看看热闹。太棒了！
那就是我所谓的交通瘫痪。2000年的内衣秀也有在网上直播。那年我们的内衣秀在法国的戛纳电影节上举行；维多利亚的秘密为一个艾滋病慈善团体筹得了超过350万美元。
女士丙：与一些著名电影公司相比，这个内衣巨头获得了更多的关注。模特儿们被拍照的次数甚至比某些好莱坞巨星还多。
米曹：这已不是是否热衷于电影节的问题了。大家关注的是，“怎样才能挤进场去看维多利亚的秘密内衣秀？”
拉锡克:美国财政部长说，每次开秀，美国就会损失数十亿美元的生产力。
我们既然能吸引120万人观看网络直播，那我想我们一定能够吸引他们坐到电视机前。我们开始明白，内衣秀不应该只是姑娘们走走台而已。
模特：维多利亚的秘密内衣秀其实并不是一场时尚秀，它更像一场表演。能参与其中很有趣，譬如说，你总是会穿一些你从来都不会在现实生活中穿的古怪服装。你知道，就是这样，那感觉更像是一场歌舞表演，或者一场百老汇表演什么的。
米曹：每年他们都会对我们说：“你们明年打算怎样？”就是说，这次已经非凡至极了，你们还可能卷土重来，做得更盛大吗？然而我们都做到了。
翻译：黄嘉亮