论文部分内容阅读
推动传统媒体和新兴媒体融合发展,关键在于推动多重资源全方位整合、融合形成化学反应,让互联网新兴传媒企业良性高效运转。重点要处理好新闻传播与信息服务、国有资本与民间资本、全球传播与区域特色、现实需要与战略发展、行政参与与市场运作的关系。
The key to promoting the integration of traditional media and emerging media lies in promoting the comprehensive integration of multiple resources and forming a chemical reaction so that the emerging media enterprises in the Internet can operate in a benign and efficient manner. Emphasis should be placed on handling the relationship between news media and information service, state-owned capital and private capital, global communication and regional characteristics, actual needs and strategic development, administrative participation and market operation.