广告大师 Jay Chiat 与世长辞,苹果迷们对他无限怀念。Jay Chiat 最引人注目的广告作品是为苹果做的Orwellian 1984的电视广告。这个广告将苹果电脑介绍给了全世界,也给众多户带来了很大的冲击力。在这个电视广告里,一个身着红短裤和白色背心的妇女手持一个长把柄的铁锤,跑进一间房子里,那里充满了蓝灰色且神情呆滞的“傻瓜”,他们整齐地坐在一排排长凳上观看大屏幕上一位神似“老人”的人演讲,那妇女大力将铁锤掷向前方这块大屏幕……就象这则广告中所应的,苹果要带给大家的是与众不同的体验,是个性、也是不断的简单。当我们孜孜不倦地追求着高品质的数码生活时.其实就是一个让自己手中的数码产品使用起来更加轻松、简单的过程。从最初简易的录音机到现在小巧精致的 MP3,从黑白相机到彩色相机再到现在风靡天下的数码相机,从体积庞大的摄像机到现在的 DV,无 Advertising master Jay Chiat died, Apple fans miss him endlessly. Jay Chiat’s most notable commercial is the television commercial Orwellian 1984 for Apple. This ad introduced the Apple computer to the world, but also brought a lot of impact to many households. In the television commercial, a woman in red shorts and a white vest held a long handlebar hammer and ran into a house full of blue-gray, sluggish “fools” who sat neatly together Rows of benches to watch a big man on the screen like a “man” speech, the woman vigorously throwing the hammer to the front of this big screen ... ... As advertised, Apple to bring everyone Is unique experience, is personality, but also constantly simple. When we tirelessly pursue high-quality digital life, it’s actually a much easier and simpler process to get the digital products in our hands. From the original simple recorder to the present compact MP3, from black and white cameras to color cameras and now the world’s popular digital camera, from the bulky cameras to the current DV, no