在中国这样一个正在逐步走向规范化的市场上,不管是跨国公司还是国内企业,谁能建立一个(或多个)平台,谁就能在竞争中居于有利位置,就能掌握主动权,进而营造一个适合自身健康发展的生物链。因为有了平台,就能够筑巢引凤,就会吸引各种资源加入,加入的企业越多,占有的社会资源就越多,得到的支持也就越多,抗风险的能力就越强。另一方面,某个平台一旦建立,就等于有了天然的进入壁垒,对新加入竞争的企业来说,付出的代价就会提高。因此,对新加入者来说,与其去竞争,倒不如去合作(即借力),要么协同竞争,要么“拿来主义”。让我们举例 In a market like China, which is gradually becoming standardized, whether it is a multinational corporation or a domestic enterprise, whoever can build a platform (or platforms) will be able to take a favorable position in the competition and be able to seize the initiative to create a Suitable for their own healthy development of the biological chain. Because of the platform, it will be able to build nests and attract phoenixes. It will attract all kinds of resources to join. The more companies join, the more social resources it has, the more support it receives, and the stronger the anti-risk ability. On the other hand, once a platform is established, it means that there is a natural barrier to entry, and the cost to new entrants is increased. Therefore, for new entrants, it is better to cooperate (that is, leveraging) than to compete with them, either to co-compete or “bring out”. Let us give an example