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编者按2003年,统一老坛酸菜面诞生;2008年10月,统一启动凤凰计划老坛酸菜面登上全国市场;2010年,15亿;2011年,36亿;2012年,45亿。2013年,记录依然在刷新……这是一个极尽辉煌的战绩,这也是一个很多企业都无法企及的高度,这亦是很多业内人士闻之咋舌纷纷议论的话题。2013年,我们回过头来思考统一这凤凰浴火的五年,是怎样的魄力让这个地方产品登上全国的舞台?是怎样的勇气让统一面临竞品围追堵截时不曾退却?是怎样的策划发掘了这个梦幻产品的特质?是怎样的创意表现让消费者看到“酸爽”就欲罢不能?是怎样的努力让统一老坛酸菜面在这场紫色战争中突出重围?
Editor in 2003, the unified Laotan pickled noodles was born; in October 2008, the Phoenix Laodan unified plan to board the national market; 2010, 1.5 billion; in 2011, 3.6 billion; in 2012, 4.5 billion. Records are still refreshing in 2013 ... This is an extremely brilliant record, which is a height that many companies can not match. This is also the talk of many professionals in the world. In 2013, when we look back on the five years of unifying this phoenix bathing fire, what is the courage to get this local product onto the national stage? What kind of courage is it to let the uniforms face the challenge of competing products? What is the nature of this fantastic product? What kind of creative performance allows consumers to see “Acid cool ” to stop? What is the effort to make uniform Laotan pickled noodles in the purple war highlighting the siege?