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很多时候,一个“酷”模式需要管理有方,得到应有的资源支持,才能走得更远,发挥出更实用和高效的价值。2013年伊始,曾傲居于全球汽车共享公司最前列的ZipCar宣布,公司以每股12.25美元的价格被传统租车公司Avis(安飞士)收购,收购总价约为5亿美元。一直以来,ZipCar颠覆传统的商业模式悄然改变着汽车销售和传统,并一直被外界贴着“行业颠覆者”的标签。它也的确很大程度上改变了传统租车业的模式。其服务按小时(而非按天或星期)计费,且仅对支付年费的会员提供,引领了一代消费群体“租生活”的新潮流。
In many cases, a “cool” model needs to be well-managed and supported by the resources it needs to go further and play more practical and efficient value. At the beginning of 2013, ZipCar, which was at the forefront of the global car sharing company, announced that it was acquired by Avis (Avis), a traditional car rental company for $ 12.25 per share, for a total purchase of about $ 500 million. All along, ZipCar subversion of the traditional business model quietly changing the car sales and traditions, and has been posted outside the “industry disrupt ” label. It does change the model of the traditional car rental industry to a large extent. Their services are billed on an hour-by-hour basis (instead of days or weeks) and are only available to members who pay an annual fee, leading the new wave of consumer groups “renting life.”