截至2011年9月,我国手机用户超过了9.5亿,手机网民超过了3亿,占总体网民的65.5%。随着3G技术的成熟,以及即将来临的4G时代,移动互联网展现出了巨大的发展潜力与活力。与此同时,举国报业高举“报网融合”大旗,求生存谋发展。第五媒体这一最贴近读者,被誉为“带着体温”的新兴媒体,必将在报业改革发展中占据有力地位,成为新的媒体竞争阵地。在此,笔者对第五媒体现状进行了调查和分析,并针对传统报社在第五媒体上的发展提出建议。 As of September 2011, China’s mobile phone users exceeded 950 million, with more than 300 million mobile Internet users, accounting for 65.5% of the total Internet users. With the maturity of 3G technology and the forthcoming 4G era, the mobile Internet has shown tremendous potential and vitality. In the meantime, the national newspaper held high the banner of “newspaper network integration”, seeking survival and development. The fifth media, the closest reader, hailed as a “new media with temperature,” is bound to occupy a strong position in newspaper reform and development and become a new media competitive position. At this point, I conducted a survey and analysis of the status quo of the Fifth Media and made recommendations for the development of the Fifth Press in the traditional newspaper industry.