从2010年开始,白酒的产量增速一路下降,中国白酒已经走完了产、销量高增长之路。产、销量在下降,但行业收入却是增长的。那么,白酒的趋势很明显了。产量数据向下,收入数据是平的,利润数据略微向上。但这个趋势还是掩盖了一些真相。就是茅台酒的疯狂增长,掩盖了行业的真实面貌。实际上,目前白酒行业到达临界点了。 Since 2010, the output growth of liquor has been falling all the way. Chinese liquor has already finished its production and sales growth. Production, sales are declining, but industry revenue is growth. Well, the trend of liquor is obvious. Yield data down, income data is flat, profit data slightly upward. But this trend still masks some truth. Maotai crazy growth is to cover up the true face of the industry. In fact, the current liquor industry has reached a critical point.