广告人应该如何看市场?在中国看市场,着重不是看现状;不是看现象;不是看现在;而是看变化,看原因,看未来的可能性。因为,中国的市场是一年就变样。这也是为何“奶酪”成为21世纪第一个商业的时尚名词的原因。其次,从广告,我们的本业看市场。因为,广告就是各个品牌竞争攻略的外显,大有学问可看。再次,从消费者来看。各个行业营销各有学问,但是核心还是在消费者的心中和手上。这种看也许不能解释一时的市场情况,但中长期来看准确性却很高。最后,从其他行业来看,营销策略和市场变化各行各业往往有相通之处,其他行业的启示 How should advertisers see the market? Looking at the market in China does not focus on the status quo; it does not look at the phenomenon; it does not look at the present; it looks at the changes, the reasons, and the possibilities for the future. Because China’s market is changed in a year. This is why “cheese” became the first commercial fashion term in the 21st century. Second, from the advertising, our industry to see the market. Because advertising is the manifestation of the competition of various brands, there is much learning to look at. Again, from the consumer point of view. Each industry has its own knowledge of marketing, but the core is still in the minds and hands of consumers. This view may not explain the current situation of the market, but the accuracy in the medium and long term is very high. Finally, from the perspective of other industries, marketing strategies and market changes tend to have similarities in all walks of life. Enlightenment from other industries