论文部分内容阅读
从电视到户外,从网络到手机,视频无处不在。伴随Web2.0、3G时代的风卷云涌,网络数字互动影视,手机移动影视横空出世,这些新的视频载体,新的呈现方式让影视广告形式更活泼,内容更丰富,与消费者的沟通更互动。从影视植入式广告到影视广告多屏化、跨界化、公益化的风生水起,影视广告发展的步伐越来越快,也许你只是打个盹,或者稍不留神,你就会跟不上它的趋势。
From television to the outdoors, from the Internet to mobile phones, video is everywhere. Accompanied by Web2.0, 3G era turmoil, network digital interactive video, mobile phone video turned out to be mobile, these new video carriers, the new presentation of video advertising form more lively, more content-rich, and consumers Communication is more interactive. From video implanted ads to multi-screen video ads, cross-border, public welfare of the winds, video advertising faster and faster pace of development, maybe you just take a nap, or a little careless, you will Can not keep up with the trend.