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就现代旅游业而言,旅游品牌在发展过程中日益成为旅游业的核心竞争力,体现着旅游产品的个性及消费者对此的高度认同,因此,确立和发展旅游品牌是旅游业做大做强的必然选择。河南作为一个旅游资源大省,拥有广阔的市场空间,正由于此,打造一个明晰的地区旅游品牌,对整个地区旅游发展规划,整合各类旅游资源、放大各景区优势及探寻开发特色旅游产品,进而拉动地区旅游业全方位深层次发展有着至关重要的作用。本文通过着重分析“老家河南”旅游品牌,探寻怎样更好地树立和宣传旅游地旅游形象的方法。
For modern tourism industry, tourism brand is increasingly becoming the core competitiveness of tourism in the development process. It reflects the personality of tourism products and consumers’ high degree of identity. Therefore, to establish and develop tourism brand is to make tourism bigger Strong inevitable choice. As a big province of tourism resources, Henan has a vast market space. As a result, it aims to create a clear regional tourism brand, plan tourism development in the whole region, integrate all kinds of tourism resources, amplify the advantages of various scenic spots and explore the development of unique tourism products, And thus promote the tourism industry in all aspects of deep-level development has a crucial role. This article focuses on how to better establish and promote the tourist image of tourist destination through the analysis of the tourism brand “Hometown Henan”.