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国内最大的电影院线——万达院线对外公布了一则消息,让很多人大吃一惊:2013年,万达院线卖爆米花的收入高达3.9亿元,占卖品总收入的72%。相比之下,导演宁浩费了那么大劲,拍出一部口碑不错的电影《无人区》,去年也才卖了2.6亿元。谁能想到,一颗小小的爆米花,居然是影院利润的大来源。不妨来算一笔账。2013年全国观影人次为6.1亿人次,全年总票房为217.69亿元,也就是说人均票价在36元左右。而一对情侣如果进电影院看电影,点一桶爆米花和两杯可乐,花费基本在40元左右,人均消
Wanda Cinema, China’s largest movie theater line, released a news story that surprised many people: In 2013, Wanda sold as much as 390 million yuan of popcorn, accounting for 72% of the total sales revenue. In contrast, the director Ning Hao spent so much effort, shoot a good reputation movie “no man’s land” last year also sold 260 million yuan. Who can think of, a little popcorn, is actually a big source of theater profits. May wish to count an account. In 2013, there were 610 million viewers in the country. The total box office gross was 21.769 billion yuan in 2013, which means that the per capita fare is around 36 yuan. And if a couple into the cinema watching movies, a bucket of popcorn and two cups of cola, the basic cost of about 40 yuan per capita consumption