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微电影的出现是随着科学技术和互联网技术的不断发展而出现的,并且由于微电影的传播模式是具有以下的特点的,例如,微电影在传播的主题方面不仅仅是有政府、商业机构,而且还具有以及一些普通的个体;在传播的内容方面,由于微电影的时间是比较短的,所以这就需要我们要在较短的时间内切入微电影的主题;在传播的渠道上来说,微电影在传播的时候充分的利用各种各样的网站,重视线上的宣传同时也不忽视线下的宣传;而且在受众群体方面来说,我们要做好市场的调查和调研,充分的做好受众群体的喜好的调查,而且在微电影的制作过程中,我们要注重创作者的自身的修养,不断的提高微电影的制作水平,所以本文就主要从微电影的传播模式和效果分析来进行研究。
The emergence of micro-movies is with the continuous development of science and technology and Internet technology emerged, and because of the mode of transmission of micro-film has the following characteristics, for example, the theme of the spread of micro-film is not just government, commercial organizations , As well as some ordinary individuals. In terms of the content being disseminated, since the time of the micro-film is relatively short, this requires us to cut into the theme of the micro-film in a relatively short period of time. In the channel of communication , Micro-film in the dissemination of full use of a variety of Web sites, pay attention to online publicity while not ignoring the line of publicity; but also in the audience, we must do a good job of market research and research, full Of the good audience survey, but also in the production of micro-movie, we should pay attention to the creators of their own self-cultivation, and constantly improve the level of production of micro-movies, so this article mainly from the micro-film mode of dissemination and effects Analysis to study.