新世纪之初,中国企业界最引人注目的趋势就是大型工业企业纷纷涌入商业领域,发动了一场场终端争夺战,最突出的就是大规模建设连锁专卖网络,企图最终控制和主导销售通路,构筑竞争优势。作为终端抢占的一个重要代表,最先引起大众关注的是中国石油行业。国内两大石油巨头——中国石油化工集团公司(简称中石化)和中国石油天然气集团公司(简称中石油)全力并购社会加油站。中石化对外宣称,该公司计划在2000——2003年期间,投资251亿元人民币用于购买现有加油站,以及在中国主要城市和高速公路沿线修建新的加油站,希望到2003年将其占整个中国石油产品零售市场的份额 At the beginning of the new century, the most noticeable trend in the business community in China was the influx of large-scale industrial enterprises into the commercial field and the start of a terminal-terminal battle. The most prominent one was the massive construction of a chain of monopoly networks in an attempt to ultimately control and dominate sales Access, build a competitive advantage. As an important representative of the terminal to seize the first to cause public concern is the Chinese oil industry. China’s two major oil giants - China Petroleum & Chemical Corporation (referred to as Sinopec) and China National Petroleum Corporation (PetroChina) full purchase of social gas stations. Sinopec announced that it plans to invest 25.1 billion yuan to purchase existing gas stations during 2000-2003 and to build new gas stations along major Chinese cities and highways, The entire Chinese retail market share of petroleum products