在中原商圈,提起胖东来,无人不知。这家号称“四线市场最牛百货”的区域零售商,竟然做到了人均营业额是同行的5倍以上,人均工资是同行2倍以上,令苏宁、国美、丹尼斯以及家乐福、沃尔玛这些商界大鳄们都一个个对它望而生畏,退避三舍,不敢靠近它半步。“强龙不压地头蛇”这句古语的内涵,在它身上得到了完美而生动的诠释。相信胖东来所创造的神话,在过去乃至未来一段时期,国内零售业界恐怕都无人能复制和超越。然而,就是这样一家业绩骄人的“地头蛇”商企,却突然因为其掌门人于东来的一条微博,几句充满伤感与失意的话,而深陷关门停业的危机之中。尽管后来事情又发生了戏剧性的逆转,但整个事件及其背后的起因仍值得我们深思。 Central Plains business district, brought Fat East, no one I do not know. This is known as the “four most cattle department store market,” the regional retailers, even achieved a per capita turnover of more than 5 times their peers, per capita wage is 2 times more than peers, so Suning, Gome, Dennis and Carrefour, Wal-Mart these Business predators are one by one in its daunting, retreat, not close to it half a step. “Strong dragon without pressure snake ” This ancient saying connotation, in it has been a perfect and vivid interpretation. Believe Fat Myth created by the myth, in the past and even some time in the future, I am afraid no one in the domestic retail industry can copy and beyond. However, this is a very successful “snakes” business enterprises, but suddenly because of its head of a microblogging in Donglai, a few words full of sad and frustrated, and was in deep crisis closed down. Despite the dramatic reversal of things later, the whole incident and the underlying causes still deserve our consideration.