论文部分内容阅读
随着市场竞争的加剧,企业的获利行为已经不能仅仅依靠企业的竞争优势,伦理优势的作用逐步显现出来。伦理的投入可以得到长期的回报,伦理优势最终可以转化为竞争优势。因此,企业应通过树立良好的企业信誉和企业形象、推行“以人为本”的管理模式、用道德投资来增加企业价值的长期投入、建立“自利+他利”的竞争理念、坚持义利统一的经营原则等途径构建起企业伦理优势。
With the aggravation of market competition, the profitable behavior of enterprises can no longer rely solely on the competitive advantages of enterprises, and the role of ethical superiority is gradually revealed. Ethical investment can get long-term return, ethical advantages can eventually be transformed into competitive advantage. Therefore, enterprises should establish a good corporate reputation and corporate image, promote the “people-oriented” management mode, use moral investment to increase long-term investment of enterprise value, and establish a competitive philosophy of “self-interest + profitability” Righteousness and profit management principles and other ways to build business ethical advantages.