论文部分内容阅读
上个月,中国汽车工业协会预测,超过一半的中国本土乘用车品牌将在未来3～5年里不复存在,主要原因是过度的市场竞争。如果我们结合目前中国经济减速及其对汽车销售的负面影响来看,中国汽车工业协会的预测似乎具有合理性。如果我们再结合中国目前惊人的现有汽车产能来看,那么中国汽车工业协会的预测会从仅仅可能上升为高可能。从短期来看,品牌迅速消失可能产生一定程度的混乱;但是,从长期来看,这种淘汰可
Last month, the China Association of Automobile Manufacturers predicted that more than half of China’s domestic passenger car brands will cease to exist in the next three to five years, mainly due to excessive market competition. If we look at the current economic slowdown in China and its negative impact on car sales, the forecast of China Association of Automobile Manufacturers seems reasonable. If we look at China’s current alarming current car production capacity, then the forecast of China Association of Automobile Manufacturers may only rise to the highest possible. In the short run, the rapid disappearance of the brand may create a degree of confusion; however, in the long run, this phase-out may