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在刚刚落幕的日化原料展览会PCHi 2013上,巴斯夫、陶氏、瓦克、拜耳材料、德之馨、天赐、中狮化学等国内外知名化工原料企业争相推出最新科技产品和创新解决方案。功能产品需求看涨自2007年进入中国市场,BB霜发展势头一路飙升。集遮瑕、美白、护肤、保湿、防晒、提亮等功能于一身的BB霜广受消费者青睐,也反映出市场对多功能性产品的需求。据欧睿信息全球美容与个人护理品研究总监IrinaBarbalova在PCHi 2013市场营销趋势论坛上提供的数据显示,2012年销售增长靠前的品类包含甲油、男士
In the just-concluded day of raw materials exhibition PCHi 2013, BASF, Dow, WACKER, Bayer Material, Germany’s Xin, Godsend, Sino-lion chemical and other well-known chemical raw materials companies competing to launch the latest technology products and innovative solutions . Demand for functional products bullish into the Chinese market since 2007, BB cream all the way the momentum of development soared. Set in concealer, whitening, skin care, moisturizing, sunscreen, brightening and other functions in one BB cream widely favored by consumers, but also reflects the market demand for multi-functional products. According to Euromonitor International Irina Barbalova, director of research on global beauty and personal care products, at the PCHi 2013 Marketing Trends Forum, the top sales growth in 2012 included nail polish, men’s