论文部分内容阅读
近一时期,全国范围内的有奖销售愈演愈热,掀起了商战的新高潮,引起了社会各界的关注。本文试图对奖售产生的原因、性质特点、主要类型、双重影响、调控手段和发展趋势及有关问题略陈管见。一、奖售产生的原因在我国,之所以产生迅速膨胀的大规模大范围的奖售经济活动,其背景是: (一)我国深化经济体制改革的进一步推进。
In the recent period, nationwide award-winning sales have been getting hotter and hotter, setting off a new upsurge in business warfare and drawing attention from all walks of life. This article tries to understand the causes, characteristics, main types, double influences, control methods, development trends and related issues of the sale of prizes. First, the reasons for the sale of awards In our country, the reason for the rapid expansion of the large-scale large-scale economic activities for the sale of awards, the background is: (A) China’s deepen the further advancement of economic restructuring.