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1.立项理由中央提出了建设社会主义新农村的发展战略,这对现代农业装备的发展无疑是一个有利时机,同时也扩大了现代农业装备的市场空间。现代农业装备与传统农机产品的区别在于,前者结构更复杂、技术含量更高、产品质量和可靠性更好。因此,代理和经销现代农业装备并不是简单地开设一家农机公司,而是要求有现代经营理念、现代营销方式和高质量的技术服务等。引进国外发达国家的现代农业装备一般是国际上品牌产品,
1. Project rationale The Central Government put forward the development strategy of building a new socialist countryside. This is undoubtedly an opportune time for the development of modern agricultural equipment and also expands the market space for modern agricultural equipment. The difference between modern agricultural equipment and traditional farm machinery products is that the former has a more complicated structure, a higher technical content and a better product quality and reliability. Therefore, agency and distribution of modern agricultural equipment is not simply to open a farm machinery company, but requires a modern business philosophy, modern marketing methods and high-quality technical services. The introduction of foreign advanced countries, modern agricultural equipment is generally an international brand products,