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市场是企业赖以生存的土壤。不论哪一家保险公司,要想经营得稳定、长久,就必须加倍珍惜、维护自己面对的市场。保险公司一方面是做市场开拓,另一方面是做市场培育。市场开拓是从广度上开发市场,抢占市场份额;市场培育是从深度上挖掘市场,主要通过服务建立现有客户忠诚,?
The market is the soil on which an enterprise depends. No matter what an insurance company, in order to manage a stable, long-term, we must cherish and safeguard their own face of the market. Insurance companies do market development on the one hand, and market cultivation on the other. Market development is from the breadth of the development of the market, to seize market share; market cultivation is to tap the depth of the market, mainly through the establishment of existing customer service loyalty?