绪言任天堂是世界第一的游戏机公司,2000年在全球最值钱(股票市场价值)的500家企业中排名第283位。只有850人的任天堂,数度战胜丰田公司这样的超级企业,而成为日本赢利第一的公司,并成功创造每位员工为公司净赚150万美元的神话。任天堂的游戏机在1994年已售出5780万台,进入1/3以上的美国家庭:王牌游戏“超级玛利”系列风靡全球150多个国家,到1997年销售近9000万盒,有14亿“超级玛利”迷; Introduction Nintendo is the world’s number one gaming company and ranked 283 among the world’s 500 most valuable (stock market value) companies in 2000. Only 850 people, Nintendo, defeated a super company like Toyota, and became Japan’s first profitable company, and successfully created a myth that each employee made a net profit of 1.5 million U.S. dollars. Nintendo’s game consoles sold 57.8 million units in 1994 and entered more than one-third of U.S. households: the ace game “Super Marie” series has swept the world in more than 150 countries, and in 1997 it sold nearly 90 million boxes, with 1.4 billion. “Super Mary” fans;