媒体多元化时代,户外等新媒体的现状如何? 媒体多元化时代,户外等新媒体能给和将给广告主带来什么? 媒体多元化时代,面对越来越多的新媒体选择和组合,广告主该如何充分利用户外媒体? 带着以上问题,记者专程走访了国内最大的户外媒体——白马户外媒体全国销售总监张怀军先生。 媒体多元化:户外媒体的复兴 张怀军指出,其实,我们现在通常所谈论的新媒体有两种,一种是真正意义上的新媒体,比如互联网,以前从来没有过的;另一种是除了电视、平面、广播等传统媒体之外的户外、直邮、卖场 What is the status quo of new media such as the era of media diversity and outdoor media? What can new media, outdoor media and other new media give and will bring to advertisers? In the age of media diversification, in the face of more and more new media choices and combinations How to make full use of advertisers outdoor media With these problems, the reporter made a special trip visited the country’s largest outdoor media - White Horse Outdoor Media National Sales Director Mr. Zhang Huaijun. Media Diversification: The Revival of Outdoor Media Zhang Huai-jun points out that in fact, there are two kinds of new media that we usually talk about now: one is a real new media, such as the Internet, which has never been seen before; the other is television , Plane, radio and other traditional media outside the outdoor, direct mail, stores