营销者说现代营销存在的一个最重要的问题是印象不代表影响,也就是到达也未必有效。我们可以统计印象,但我们无法统计影响。如何洞悉消费者,前瞻性的预判消费者需求,甚至引领和创造消费者需求,是安踏面临最大的挑战。 Marketers say that one of the most important problems in modern marketing is that the impression does not represent the impact, that is, the arrival may not be effective. We can measure the impression, but we can not statistically affect it. How to understand consumers, proactively anticipate consumer needs and even lead and create consumer demand is the biggest challenge ANTA faces.