经国家工商管理总局同意,报民政部核准。2013年7月5日,中国广告协会商业企业委员会成立大会在北京召开,这是中国广告协会以广告主为主体的第十五个分支机构。广告主是广告业三大主体当中最重要的部分,它是广告需求的发起者、广告价值的变现者、广告实效的验证者。作为全国性的广告行业组织,缺少或者说没有专门为广告主服务这一重要部分,无疑是不完整的。这也是成立商业企业委员会的重要性和必要性所在。它的成立是对协会工作的进一步完善。 Approved by the State Administration for Industry and Commerce and submitted to the Ministry of Civil Affairs for approval. On July 5, 2013, the founding conference of the Commercial Advertising Committee of China Advertising Association was held in Beijing. This is the fifteenth branch of China Advertising Association with advertisers as the main body. Advertisers are the three most important part of the advertising industry, which is the initiator of advertising needs, the advertising value of those who discoverer, advertising effectiveness of the verifier. As a nationwide advertising industry organization, the lack or lack of an important part dedicated to serving advertisers is undoubtedly incomplete. This is also the importance and necessity of setting up a business enterprise committee. Its establishment is to further improve the work of the Association.