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弹出式广告是基于网络媒体的全新广告形式,但由于干扰受众阅读,越来越不受网民的欢迎,影响了弹出式广告效果。本文通过对门户网站、视频网站、小说网站三类不同网站弹出式广告类型的考察,剖析其存在的问题,提出应对策略。
Pop-up ads are new forms of advertising based on online media, but are less and less popular with Internet users due to disrupting audiences, affecting pop-up advertising performance. This article examines the types of pop-up advertisements on three different websites, namely portal websites, video websites and novel websites, analyzes its existing problems and proposes coping strategies.