会员体系形同虚设?原因在哪里,有有效解决办法吗?“当各种会员充斥大街小店,当消费者手中的会员卡越积越多,决定用哪一张会员卡来消费,便成了品牌消费的关键。打造消费者对品牌的高认知度,应该是会员制度建立的目的。”消费者对品牌的认知度,直接的体现就是粘度体现,消费频次又是会员粘度的直接体现,所以归根到底这还是一个会员对品牌认知度的问题。不过一定要注意的是:这是生意,情怀要有,但做生意还是需要有一些“手 Membership system in name only? The reason why there is an effective solution? ”“ When a variety of members filled the streets of shops, when the hands of consumers in the hands of more and more membership cards, decided to use a membership card to spend, it became The key to brand consumption.Constructing the consumer’s high awareness of the brand should be the purpose of establishing the membership system. ”Consumer awareness of the brand, the direct expression is the viscosity, the consumer frequency is the member of the direct viscosity Reflected, so in the final analysis this is a member of the brand awareness of the problem. However, it must be noted that: This is a business, feelings, but business needs some hands