建设外向型企业,开展国际贸易,扩大出口创汇,对大多数建材企业来说是一项新工作。本文试从市场分析、经营销售、广告宣传、商标注册等几个方面,谈些有关问题,仅供参考。一、市场研究市场研究是制定卓有成效的市场和生产政策的基础,对外贸出口更具有特殊意义。在当今世界上,国际之间形成了许多政治经济组织, Building an export-oriented enterprise, conducting international trade and expanding exports and earning foreign exchange is a new job for most building materials enterprises. This article tries from the market analysis, the management sale, the advertisement propaganda, the trademark registration and so on several aspects, about some related questions, for reference only. I. Market Research Market research is the basis for formulating effective market and production policies and has a special significance for the export of foreign trade. In today’s world, there are many political and economic organizations formed between the two countries.