企业文化是一种对企业生产经营具有支配作用的意识形态,是一种潜意识,它像一只无形的手,调节着企业的运行方式以及全体员工的行为方式,决定着企业的兴衰与存亡。一、创建企业奋斗目标一切有效率的人类行为,都必须构筑在明确的方向和目标之上。在激烈的市场竞争中,一个企业要获得长期的可持续发展,必须自始至终有明确的、可实现的目标作牵引。二、创建企业核心价值观体现企业核心价值观第一条是尊重员工自我价值的实现。企业为员工提供合法的途径,将企业发展目标与员工个人发展目标相结合。第二条是客户是企业生命所在。具体包含4个方面的内涵:客户永远是对的;客 Corporate culture is an ideology that has a dominant role in the production and management of enterprises. It is a kind of subconscious. It acts like an invisible hand, regulates the operation mode of the company and the behavior of all employees, and determines the rise, decline, and survival of the enterprise. First, create a goal of corporate struggle All effective human behavior must be built on a clear direction and goals. In the fierce market competition, a company must have a clear and achievable goal from the beginning to the end to achieve long-term sustainable development. Second, the establishment of corporate core values ​​reflect the core values ​​of the company The first article is to respect the realization of employees’ self-worth. The company provides employees with a legal way to combine the company’s development goals with the individual development goals of the employees. The second is that the customer is where the company lives. Specifically contains the connotation of four aspects: the customer is always right;