Internet对于在线商人向单一消费者销售产品并没什么益处,虽然它让人们浮想联翩。众多软件代理、网络追随者和信息经纪人已经出现,明年还会涌现得更多,这些都有助于市场商们实现他们的梦想。例如,BroadVision的“一对一”应用系统的商业销售正生机勃勃,美国航空和Cisco可以用这个系统建立个性化的网络站点。尽管如此,如同广告商、研究公司和软件销售商正在将Internet变成一对一市场的利器,这种通过纤细的导线将购买者和销售者联接起来的想法还是幼稚的。事实上,自从电视问世以来,一对一市场的概念已经消失了很长时间了。当你在电视上收看节目时,节目包含的为目标观众设计的商业形式自动地进入你的思想。而作为特定年龄组的代表,市场商根据你的纳税等级、体重和邮政编码不断向你发动攻势,这些数字正是用户同他人打交道时需要随身携带的。现在有了Internet,你的IP地址也加入了列表,市场商仍然有机会查询到你以及其他类似的个人,并加以分类保存到不同的数据库里。因此,用户面对的电子商业不是有关一对一市场的,实际上,一些人更愿意称之为网对网市场。在Internet,越来越多想要向你出售商品的公司都要经历这样的市场过程。第一步, The Internet offers little benefit to online merchants selling to a single consumer, though it gives people an impression. Numerous software agents, web followers and message brokers have emerged and will emerge more next year, all of which will help marketers to realize their dreams. Commercial sales of BroadVision’s “one-on-one” applications, for example, are thriving and American Airlines and Cisco can use the system to build personalized web sites. However, as advertisers, research firms and software vendors are turning the Internet into a one-to-one market weapon, the idea of ​​connecting buyers and sellers with slender wires is naïve. In fact, the concept of one-on-one markets has disappeared for a long time since the advent of television. When you watch a show on television, the program contains commercial forms designed for the target audience to automatically enter your mind. And as a representative of a particular age group, marketers continually attack you based on your tax class, weight, and zip code, which are all you need to take with you when dealing with others. Now that the Internet is available and your IP address is added to the list, marketers still have the opportunity to find you and other similar individuals and save them in separate databases. Therefore, the user facing the e-commerce is not about one-on-one market, in fact, some people prefer to call it the Internet market. On the Internet, more and more companies that want to sell your products go through this market process. first step,