电视广告的有声语言从其地位来看，是电视广告首要的和最重要的，也是广告主题和目的最直接最集中的体现；从广告创作来看，它是创意中最先考虑和重点考虑的成分之一；从信息渗透力来看，它是最容易最直接为观众理解、接受的成分；从广告效果来看，它是决定广告效益好坏的重要 In its position, the vocal language of TV commercials is the primary and most important aspect of TV commercials. It is also the most direct and concentrated manifestation of the theme and purpose of advertisements. It is the first consideration and the key consideration of creatives One of the components; from the perspective of information penetration, it is the easiest and most direct for the audience to understand and accept the ingredients; from the advertising effectiveness, it is important to determine the effectiveness of advertising