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【目的】思考科技期刊应用二维码尝试微内容传播,为促进科技期刊在新的媒介融合环境下提升传播力服务。【方法】通过界定科技期刊微内容的概念,分析科技期刊微内容传播的必要性,指出其可行的做法。【结果】科技期刊目前主要采用微信、微博和二维码等微媒介进行微内容传播,其推送的热点文章的点击率、下载率及引用率均显著高于普通文章。【结论】科技期刊应积极尝试微内容传播,以期在新时期切实提高科技期刊所应具备的精炼、传播功能。
【Aim】 Considering that science and technology periodicals use two-dimensional code to try to spread micro-content, it is hoped that it will promote the service of science and technology periodical to enhance the communication ability in the environment of new media integration. [Methods] By defining the concept of micro-content in sci-tech periodicals, the necessity of micro-content dissemination in sci-tech periodicals was analyzed and its feasible approach was pointed out. 【Results】 Sci-tech periodicals currently mainly use micro-media such as WeChat, Weibo and QR codes to transmit micro-content. The click-through rate, download rate and citation rate of popular hot articles are significantly higher than that of ordinary articles. 【Conclusion】 Sci-tech periodicals should actively try to disseminate micro-content so as to effectively improve the scouring and disseminating functions of sci-tech periodicals in the new era.