In this paper, a new severe plastic deformation method called equal channel forward extrusion (ECFE) process has been proposed and investigated by experimental and numerical approaches on the commercial pure copper billets. The experimental results indicated that the magnitudes of yield strength, ultimate tensile strength and Vickers micro-hardness have been markedly improved from 114 MPa, 204 MPa and 68 HV as the annealed condition to 269 MPa, 285 MPa and 126 HV after the fourth pass of ECFE process, respectively. In addition, scanning electron microscopy observation of the samples showed that the average grain size of the as-received state which is about 22μm has been reduced to 1.4μm after the final pass. The numerical investigation suggested that although one pass ECFE process fabricates material with the mean effective strain magnitude of about 1, the level of imposed effective plastic strain gradually diminishes from the circumference to the center of the deformed billet.