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营销者说让营销人员的工作和绩效考核有据可依,让营销活动ROI衡量可以落到销售层面。回顾2013年,我们在中国市场的营销工作围绕以下几条主线:?在行业内打造思想领导力,即:当行业客户有困难时首先想到摩托罗拉系统;让客户相信摩托罗拉能提供最好的解决方案;让客户相信我们提供的解决方案在未来是可以延续的;让客户信任摩托罗拉系统指明的未来技术和趋势走向。?促进销售:业务上依靠渠道合作伙伴,如何帮助合作他们完成自身的成长,实现共赢,才能实现持续的增长;拉动用户需求,帮助业务团队产生有效的销售机会。
Marketers say the work of marketers and performance appraisal is well documented, allowing ROI measurements of marketing campaigns to fall to the sales level. Looking Back In 2013, our marketing efforts in the Chinese market revolved around the following main lines: • Building thought leadership in the industry - first thought of Motorola systems when industry customers have trouble; convincing customers that Motorola offers the best solution ; Let customers believe that the solution we provide is sustainable in the future; Let customers trust the future technology and trends indicated by Motorola system. ? To promote sales: business partners rely on the channel, how to help them complete their own growth and achieve win-win situation, in order to achieve sustained growth; stimulate user demand, to help business teams produce effective sales opportunities.