2008年5月,国内各大新闻媒体同时发布消息,三部委发布公告,电信业重组完成后发三张3G牌照,标志中国3G市场已完成政策和理论的准备阶段,正式进入商用时代。以3G为标志的无线信息高速公路的基础框架初步建成,接下来是如何开发、应用及管理好这个巨大的市场资源。广告商务在移动平台既是一种传播资源又是一种商务信息服务,其核心发展模式将是附载于定制的移动商务服务和内容服务之上,同时开发出适于手机的广告模式。 In May 2008, the major domestic news media also released news. Three ministries and commissions issued a public notice. After the reorganization of the telecom industry, three 3G licenses were issued, marking that the 3G market in China has completed preparation for the policy and theory and officially entered the commercial era. The basic framework of the wireless information superhighway marked 3G is initially established. Next is how to develop, apply and manage this huge market resource. Advertising business in the mobile platform is both a kind of communication resources and a business information service, its core development model will be carried on top of the customized mobile commerce service and content service, and at the same time, the advertising model suitable for the mobile phone is developed.