论文部分内容阅读
尽管渠道理论研究的焦点在不断转移——从渠道“效率和效益”转向渠道“权力和冲突”,再到以渠道“关系和网络”为重心,但“相互依赖”始终都是一个核心的基础性概念。本文在跨学科的视野下,借用相对成熟的国际关系理论,阐明了渠道“相互依赖”关系新模式:渠道中的相互依赖通常都表现出非对称性,这影响着关系规范的安排;相互依赖的脆弱性是影响关系成员采取行动的关键因素;构建和谐的渠道关系的途径是走向“复合相互依赖”,即渠道成员之间的多渠道联系、各个问题没有等级之分、(威胁)退出关系不发生作用。
Although the focus of channel theory is shifting from channel “efficiency and effectiveness” to channel “power and conflict” to channel “relationship and network”, “interdependence” is always a core foundation Sexuality concept. Under the perspective of interdisciplinary, this paper uses the relatively mature theory of international relations to clarify the new mode of “interdependence” of channels: the interdependencies in channels usually show asymmetry, which affects the arrangement of relational norms; interdependence Vulnerability is the key factor affecting the relationship members’ action. The way to construct harmonious channel relationship is to “compound interdependence”, that is to say, the multi-channel relationship among channel members. Each problem has no hierarchy, and (threat) Does not work.